We’ve overseen the communication, strategy and content production of Architetture Naturali, Gruppo Romani’s booth at Cersaie, designed by Amos Studio Architecture.
The leading concept was to recognise ceramic tiles as artistic pieces and as expressions of high-end and sophisticated design.
The display booth itself is divided into six distinct zones, each unique in concept, to represent each of Gruppo Romani’s leading brands. To increase guest engagement, we utilized interactive experiences such as a Cerasarda booth to create one’s own handmade tile and the possibility of sending a branded postcard through a dedicated post box in the central CIR Manifatture Ceramiche’s Canyon Teatrale space.
Architetture Naturali was awarded with a Special Mention at the 2023 ADI Booth Design Awards.
Advertising & Storytelling