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Re-branding and social media management for Marika De Paola,

an artisanal textile manufacturer based in Isola D’Elba, a small island off Tuscany’s coast.

We’ve also created eight limited-edition postcards dedicated to Isola D’Elba, showcasing the captivating scenery in which Marika’s passion was born and cultivated throughout her childhood, as well as her adult life.

Each postcard is dedicated to an iconic corner of the island, combining photography and poetry to give a sense of each place.

Packaged together with each product, these pieces were thought to enhance the customers’ experience with the brand, helping to reposition it as a luxury and artisanal company, strongly rooted and bounded to its homeland.

MARIKA DE PAOLA

Marketing strategy, re-branding,

editorial design, storytelling, social media.

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