"European Citizens Bank" Project Support

In Q2 of 2020, the non-profit organization Positive Money Europe recently launched “European Citizens Bank”, a project with the goal of urging citizens from five different countries within the Euro Zone to share ideas and elaborate on different proposals to present to the BCE.

The initiative culminated in September, when two citizens from each country had the once-in-a-lifetime chance to travel to Frankfurt and present their recommendations and make their voices heard in front of the European Central Bank. 

Wabisabi Studio, in collaboration with Camilla Capasso, have been responsible for the marketing and communication activities of the project within Italy. 

A range of digital assets have been created, in order to promote the project across multiple targets and ensure that a high number of quality proposals were brought forward. PR and Influencer Marketing campaigns have also been carried out in an effort to maximize the engagement with the initiative.