Press Office, Marketing Support and Launch Event
Roots is a youth-led social enterprise model and multifunctional space initiated by AIW, Association For The Integration Of Women and built to offer passionate migrant women a career path in the hospitality sector.
A co-working space during the day and ethnic restaurant during weekends, Roots is located in one of Modena's most iconic precincts: Complesso San Paolo.
We've managed PR for Roots throughout their pre-opening and opening phases, including the planning and management of their press-preview event, the launch of their social media channels, and overall marketing support.
