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Press Office, Marketing Support and Launch Event

Roots is a youth-led social enterprise model and multifunctional space initiated by AIW, Association For The Integration Of Women and built to offer passionate migrant women a career path in the hospitality sector

A co-working space during the day and ethnic restaurant during weekends, Roots is located in one of Modena's most iconic precincts: Complesso San Paolo. 

We've managed PR for Roots throughout their pre-opening and opening phases, including the planning and management of their press-preview event, the launch of their social media channels, and overall marketing support.