For Annovi Reverberi, a global leader in high-pressure pump technology, we developed a strategic repositioning and visual identity refresh aimed at strengthening the brand's corporate image and translating its industrial expertise into a more contemporary communication language. Our approach began with a strategic analysis of the brand's positioning, identifying new opportunities to communicate its values, technological innovation and international presence through a clearer, more distinctive narrative. Building on this foundation, we developed a renewed visual language, introducing a cohesive system of graphic elements, typography and content treatments designed to elevate brand perception while maintaining a strong connection to its industrial identity. At the heart of the project, we also conceived and developed a dedicated Hero Video, bringing together the company's people, technology and vision in a compelling visual expression of its identity. The new direction was extended to LinkedIn, where we continue to oversee the brand's corporate communication, ensuring consistency between strategic positioning, visual identity and ongoing storytelling. A new perspective on an established industrial leader, designed to make its identity as recognisable as its expertise.
