Founded by Benny Benassi and Giorgio Zanni, Electronic BBQ is one of Italy's most distinctive electronic music festivals, set in the hills of Castellarano. For the 2026 edition, WABISABI STUDIO led the creative direction, evolving the visual identity into a more mature, modular system inspired by the colours of the landscape at sunset. A playful illustrated universe was introduced, turning artists and audiences into stylised collectible characters that came to life on stage through motion design, transforming the lineup into a dynamic narrative. With over 20,000 attendees and artists including Benny Benassi, Tiga and Felix Da Housecat, the project strengthened the festival as a brand experience, with a visual system built to evolve while staying instantly recognisable.
