I Portici Hotel is a contemporary hospitality destination in the heart of Bologna, where the heritage of Palazzo Maccaferri meets modern hospitality and Michelin-starred dining. Following the brand’s new visual identity, our work focused on translating its foundations into a complete and recognisable communication system, defining a creative direction capable of balancing the history of I Portici with its contemporary positioning. From photography and video to graphic design, copywriting and social media, we developed the visual and narrative language through which the new identity comes to life. Our creative direction extends across the entire content production process: from concepts and moodboards to art direction on set, defining the approach to spaces, food, people and hospitality. We also developed the creative direction and content for the rebranding launch across digital channels, including the launch video and website assets, creating a consistent introduction to the new identity. Today, we oversee I Portici’s social media strategy and management, content production and ongoing creative direction, ensuring consistency across campaigns and everyday communication.
