ANIYE BY

For the launch of Aniye By’s new Santa Bag, we developed Get Obsessed, a campaign designed to transform desire into a visual narrative. Built entirely through AI, the project explores multiple surreal and slightly dystopian scenarios to communicate a single, powerful message: everyone wants the Santa Bag. By moving beyond the limits of traditional production, we created a sequence of images where fashion becomes fixation, repetition turns into statement, and reality bends around the object of desire. A deliberate choice to push imagination further and translate obsession into a coherent, impactful visual language.