For Francesco Bellei, WABISABI STUDIO led a complete rebranding project designed to translate a historic winery into a contemporary and recognisable identity. The approach was deliberately minimal: remove the unnecessary and give maximum space to product, raw materials and territory. Starting from the brand identity, we developed a coherent visual and narrative system across content creation, web design and social media management. Clean compositions, precise typography and a strong photographic direction ensure consistency across every touchpoint while keeping the product at the centre. From identity to digital presence, every element was designed to strengthen recognition without losing the authenticity behind the brand. A contemporary system built around what matters most: product, place and time.
