CERASARDA

Sardinian Soul, Timeless Design. We rebranded Cerasarda, the iconic ceramic brand founded by the Aga Khan, rooted in Sardinian culture and craftsmanship. Starting from the logo system, we refined the visual hierarchy, adjusted kerning, and embraced a monochromatic layout for greater clarity and elegance. The new identity centers on Cerasarda Orange (#F58025), balanced by white and deep brown — a palette inspired by Mediterranean light and earth. We paired Helvetica and Inter to blend legacy with modern readability, and added hand-drawn illustrations to bring warmth and texture across all touchpoints — from digital to packaging, pop-up shops and merchandise. A rebranding that speaks the language of quiet luxury, turning Cerasarda’s story into a visual system that’s both timeless and contemporary.