CHAMPION

For Champion’s Icons and Tracksuit collections, we led the creative direction of a video campaign built around a powerful statement: Leave Your Mark. An ode to self-expression and self-empowerment, the campaign celebrates those who choose to own their story and wear what feels right to them. Beyond trends and beyond seasons, it positions attitude as the only constant. Through a bold and confident visual language, we translated Champion’s heritage into a contemporary narrative, where movement becomes identity and style becomes a personal signature. A campaign designed to amplify the brand’s core values while speaking directly to a new generation driven by authenticity and self-definition.