Since 2012, Disco Diva Festival has celebrated the history, culture and enduring influence of disco music, bringing together internationally renowned artists alongside a new generation of DJs and collectives. For the XII edition, WABISABI STUDIO joined the festival as strategic and creative partner, leading the development of its visual identity and communication system. Starting from the branding, we designed a flexible language capable of expanding consistently across every touchpoint, from digital communication and social media to merchandising, signage, installations and the on-site experience. The project accompanied a lineup featuring artists and collectives such as Tracy Spencer, Disco Bambino, Club Splendore, Euro Nettuno and TommiBoy, reinforcing Disco Diva's position as one of Italy's leading festivals dedicated to the cultural legacy of disco music. Rather than simply promoting the event, our goal was to strengthen Disco Diva as a cultural platform, celebrating disco not as nostalgia, but as a living movement that continues to shape music, fashion and contemporary culture. A branding system designed to move with the rhythm of the festival itself.
