GABS

For Gabs, WABISABI STUDIO developed a video content strategy built around the idea that everyday life is made of constantly changing roles, routines and contexts. The campaign explores the different versions of the same person, from commuting and work to travel and daily errands, using the bag as the connecting element across each moment. Set entirely against a white backdrop, the visual language strips every scene down to gestures, movement and essential props, keeping the product and its functionality at the centre.