For the second edition of VYNI, the wine & vinyl festival lighting up Reggio Emilia, we partnered with Comune di Reggio Emilia and Vino e Vinili to create an identity that’s as fresh and iconic as the concept itself. We shaped the entire identity of the event - from art direction to branding, social media management, and both graphic and motion design. During the branding phase, we also created a custom sound logo and jingle, giving the festival its own unmistakable rhythm. The visual language? Bold, pop, unmistakably loud. To help everyone instantly grasp what VYNI is all about, we brought two mascots to life - one bottle, one vinyl - turning them into the face(s) of the festival. The result? Over 20,000 attendees, 20 wine producers, and an iconic line-up that saw - amongst the others - Euro Nettuno, Horse Meat Disco, and DJ Spiller take the stage. Vinyl never lies. Wine doesn’t either.
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