For the third edition of VYNI Festival, we led the full creative direction, shaping a system where branding, content, sound and physical space worked as one coherent language. Starting from the illustration work by Serena Gianoli, we developed a visual identity designed to move seamlessly across digital and physical touchpoints, from social rollout and editorial planning to stages, installations, merchandising and city-wide activations. Our work also extended to the festival’s sonic identity, with the creation of VYNI’s musical theme for the second consecutive year, and to the design and naming of The Riff Listening Theatre, an intimate high-fidelity listening format powered by Audiocostruzioni, which hosted conversations with Jovanotti and Luca Sofri, Editorial Director of Il Post. From on-site media team coordination to real-time content production and the RCF Backstage Club campaign, every layer was built to amplify the festival before, during and after the event. The result: 40,000 attendees, 4.5M total views, 372K accounts reached, 117K+ interactions and +106% followers YoY. A project where branding didn’t just define the image of a festival, but the way people moved through it.
