Founded by Pellegrino Artusi, the father of Italian cuisine, Casa Artusi is one of Italy's leading cultural institutions dedicated to preserving and promoting the heritage of Italian home cooking. As strategic and creative partner, we work alongside the Foundation across branding, marketing and social media management, shaping a contemporary language capable of connecting its cultural legacy with new generations. Starting from the historic recognition of Italian cuisine as UNESCO Intangible Cultural Heritage, we developed a communication strategy built around the Decalogo della cucina di casa, translating Artusi's principles into an editorial ecosystem that spans storytelling, campaigns and digital content. Our collaboration extends across every major touchpoint, from the creative direction of Festa Artusiana and on-site content production to international activations, including the visual communication and packaging design for Casa Artusi's participation at FOODEX Japan in Tokyo. A living heritage, translated into a contemporary brand experience.
